08 Feb 4 Marketing Tips for Starting Your First Company
As starting a company can be one of the most exciting ventures you’ll experience, it’s also one that requires a lot of foundation building. And when it comes to marketing this, it can be somewhat difficult as to know where to start. However, that’s why I’ve compiled a few helpful tips for you to get started on how to start developing your following. Check them out below:
Have A Solid Brand Identity
If you’re going to be launching a company, then having a stable identity is a must. Not only will this be how customers recognize you, but additionally showcase what your firm does before someone even becomes introduced. Beyond just being something that draws people in, it should also share a common vision or belief with your audience as an aspirational focus or goal; because as noted by LucidPress, 64 percent of consumers cite shared values as the primary reason they have a relationship with that company. And if this is something that you’re not incredibly convinced is true yet, then reassessing your branding before launch might be a necessity.
Look through your current branding assets and start thinking about what they say to you. Is it welcoming? Does it describe what you do? What type of personality does it evoke? These questions will help you start to determine what kind of brand you have, as well as if it matches the general feeling you’re going after. For example, the vape brand Juul uses narrow typefaces and rich, fruitful colors that help showcase its flavors. Try and envision how features like this can help your identity, as it’ll make things much easier to promote online.
Be Specific With Your SEO
Perhaps one of the best digital marketing tools out, SEO reigns supreme as a strategy that will help you tremendously in marketing your company. As noted by Search Engine Journal, 93 percent of online experiences begin with search, which is a huge market to hit if you know how to approach it. And for you, that all starts with the keywords that will gain you the most visibility.
Depending on the size and scale of your market, the keywords that you choose are going to be big into how you specifically target your audience. For example, if you’re looking to sell more CBD vape oils, then trying to include those words more on your website would be key. Additionally, SEO can also be helpful for geo-specific markets, such as if you wanted to highlight that you’re the only person that sells CBD vape oils in a certain town. All-in-all, utilize a few different keyword campaigns that can help with your efforts, as this is one strategy you don’t want to miss out on.
Create An Exceptional Customer Service Experience
Although it sounds silly, quality customer service is, by far, one of the best marketing skills you have. According to HelpScout, as it’s 6-7 times more expensive to acquire a new customer than it is to keep a current one, which speaks volumes in regards to how much you should invest in quality service. This includes anything from having someone on support lines as often as possible to making sure that your epacket tracking for deliveries is accurate. Make no mistake, people may not always speak about how great your customer service is, but they’ll experience it every time.
Take the time to establish customer service plans for every medium that you’re going to face. Additionally, the sooner you can get the pieces in place to make sure that all of these places are covered, the better of you’ll be. Lastly, don’t forget to have a system in place for making sure the customer is always helped or compensated fairly, as that could be a significant roadblock.
Stay Consistent With Social
Finally, as social media can be one of the best ways to market yourself for a low cost, this is one marketing strategy you certainly want to get right. Start studying how some of the platforms work within your brand, including what might be the most advantageous for your engagement. For example, as noted by Hootsuite, Instagram has the highest per-follower engagement rate by 2.3 percent, and if your brand is looking for more interactions on social. Additionally, don’t be afraid to start seeing what your competitors are up to, as well as how you can compete with their success. As social media is a great place to interact with your audience, embrace it as a chance to learn more about others perception of you, as well as how you can grow with your customers.
What are some key marketing tips that you’ve found success with early on? Comment with your insights below!