How to “Make it Right” in a 2.0 World

For those of you who have been following the story of my brand being used by a multi-billion dollar corporation, I want to fill you in on the latest news. On Monday I posted an open letter to Adecco stating some common grounds for what could be done in order to turn a negative situation into a positive resolution. I want you all to know that Adecco stepped up, recognized their mistake, and made it right by graciously accepting all of the terms for common grounds I brought forth, in full, in order to reach a constructive ending. I’m also pleased that Adecco stuck to their commitment to the kids for the work experiences abroad. Most importantly, I’m very happy that the $50,000 donation to the foundation will be made. This donation will go along way towards helping captive and injured elephants have better lives in Southeast Asia — an issue that is close to my heart, and to many others.

elephant hand shake How to Make it Right in a 2.0 World

There are a few friends of mine that went over and above the call of duty to help this whole thing come together. First, a big thank you goes out to Stephen Oddo and his amazing folks at Walks of Italy for lifting me up in my darkest hour and supporting my decisions every step of the way. Thank you to Michael and Zach at Lightcrest who worked overtime getting my site onto their servers and back up and running when it crashed on my old hosting provider (thanks to Reddit!). I also want to thank Ben Davidson, who offered some great legal advice on trademarks, despite my refusal to take a legal course of action. In my mind, by resolving issues with the power of our voices, and using the Internet to communicate our ideas, we can reach better, more positive solutions for everyone.

Lastly, with deep respect and deference, I want to thank all of the travel bloggers, every other type of blogger, citizens of the Internet, travel friends and total strangers who rallied behind me on this issue. I am so humbled and inspired by how you all came together in support of me and of our community.  This positive resolution may not have happened had it not been for your dedication and commitment to entrepreneurship and the value of our ideas. I am honored to call you colleagues and friends. This is a win for all of us, and it sets a higher bar going forward for the way companies treat small business and independent creative entrepreneurs.

tbex turner group community 640x439 How to Make it Right in a 2.0 World

Group photo at TBEX Girona 2012, I’m on the bottom right. Amazing things happen when we come together. Photo courtesy of Victoria at Bridges and Balloons

It’s been a crazy few weeks, not just for me, but also for many of us around the world. The Internet changes our ability to rally together around important causes and effect actual #change. It’s amazing what can be done when many voices speak up and unite as one.

Thank you.


Turner C. Barr
Founder & Creator of

About Turner

Hi, my name is Turner. I travel the world, hustle to find interesting jobs, and write about what happens when you read too many self-help books.

92 Responses to How to “Make it Right” in a 2.0 World

  1. Galo June 26, 2013 at 5:06 pm #

    Awesome man. I’m excited for you!

  2. Michael Lovan June 26, 2013 at 5:07 pm #

    Well done, Turner. You’ve inspired me.

  3. DJ Yabis | Dream Euro Trip June 26, 2013 at 5:13 pm #


    I am so happy for you and for being part of the amazing travel blogging community.

    Now go offline and pop those champagne bottles!

  4. DJ Yabis | Dream Euro Trip June 26, 2013 at 5:14 pm #


    I am so happy for you and for being part of this amazing travel blogging community.

    Now go offline and pop those champagne bottles!

  5. Michelle | Lights Camera Travel June 26, 2013 at 5:16 pm #

    An amazing outcome!

  6. Heida Biddle June 26, 2013 at 5:17 pm #

    Fantastic news. Congratulations on standing your ground successfully and for turning something that was negative into a great positive for a worthy organization. Well done.

  7. Alexa Hart June 26, 2013 at 5:17 pm #

    This is fantastic news. I’m so happy to hear it! Great job with this Turner, and great job to all the bloggers out there who spread the news.

  8. Lesli Peterson June 26, 2013 at 5:18 pm #

    Right on. Good for you for using the power of people’s good will and not the courts. I know it was painful and difficult, but your story is very inspiring! Kudos!

  9. OCDemon June 26, 2013 at 5:22 pm #

    You were far more respectful than I would have been. I would have brought the world crashing down around them. Then again, the elephants wouldn’t have gotten 50 grand.

  10. Flora the Explorer June 26, 2013 at 5:23 pm #

    I love that photo of all of us at TBEX :) I’m so happy that this has finally reached a positive outcome – but I’m also so proud to be part of this community of bloggers that refuse to let something happen to one of our own. Hopefully this is a turning point for greater things to come. Or should I say Turner-ing point…

  11. Bethaney - Flashpacker Family June 26, 2013 at 5:23 pm #

    Brilliant result Turner!!! Way to take on the big guys and win!!!

  12. Angie June 26, 2013 at 5:56 pm #

    Way to go through the Karma loophole for the Elephant Community! It worked out well for all! So glad for you and the pachyderms! Congratulations!

  13. Elaine Scanlan June 26, 2013 at 5:56 pm #

    Very happy Turner that this has been resolved. Go on to do some great things. (But don’t wake up tomorrow morning after the huge celebration to find you’ve bought your own personal elephant on Ebay).

  14. Duncan June 26, 2013 at 6:03 pm #

    So they paid you personally 50,000 USD (as well as the elephants)… AND are dropping their campaign!? Nice result if so. Hope someone rips off my website soon!

  15. Krista June 26, 2013 at 6:08 pm #

    Terrific news! Congratulations on the positive resolution and three cheers for the donation to Any day eles can be protected and saved is a very good day indeed.

  16. Erik June 26, 2013 at 6:20 pm #

    Great job, Turner.

    Wish it wouldn’t have happened to you, but so glad there was a resolution you could live with.

    I’ve found your blog in this whole mess (as I assume many have) and I hope you see much success and increased traffic for all your hard work.

    I’ll be following!

  17. Jeremy Branham June 26, 2013 at 6:24 pm #

    Congrats Turner! Awesome to read this news.

  18. Aaron June 26, 2013 at 6:27 pm #

    Glad it worked out mate!

  19. Gigi June 26, 2013 at 6:35 pm #

    So glad to hear it!

  20. Chrissy June 26, 2013 at 6:38 pm #

    Great job! Good luck to you and to Adecco!

    Hope you don’t mind, but I’m stealin’ the group shot! Nice memory of Girona!

  21. Sophie | Spark June 26, 2013 at 6:41 pm #

    Great news – very happy for you and the elephants!

  22. Erin at The World Wanderer June 26, 2013 at 6:48 pm #

    Great news! Congrats! Also, I love the donations to elephants; I hold the animals near and dear to my heart as well. :)

  23. Jenna June 26, 2013 at 7:13 pm #

    Hooray! So happy for you and that the Save the Elephant foundation will get such a great donation. Good work, and good for you for sticking through this.

  24. Liz June 26, 2013 at 7:19 pm #

    So relieved this all worked out. It’s so nice to see the travel blogging community support their own, and keep on doing what you’ve been doing!

  25. IndianaJo June 26, 2013 at 7:46 pm #

    Yay for you – yay for the elephants!!! :)

  26. Norma June 26, 2013 at 8:03 pm #

    I am so proud of you and the way this was resolved. You are an incredible person! Xoxo

  27. Kelly Phillips June 26, 2013 at 8:28 pm #

    Yay! I’m so glad it all worked out Turner! Thanks to your taking the higher road and Adecco being willing to make it right, a lot of good has been done. I found your blog because someone I follow tweeted about your situation, so I consider it a good ending on all fronts!

  28. Adam @ PergiDulu June 26, 2013 at 8:44 pm #

    Great news and fair compensation for the torment you’ve suffered.

  29. Hannah @ Getting Stamped June 26, 2013 at 9:00 pm #

    All your hard work paid off, what a great outcome!!!!

  30. Kirsty June 26, 2013 at 9:28 pm #

    What an amazing conclusion Turner. I was so happy in your open letter when you wrote about the elephants… never thought they’d go for it though but I’m so warmed that they did.. and of course it’s all thanks to you. It might not be your money but it’s all your doing that those animals will have a better life. Be proud!

  31. Victoria June 26, 2013 at 9:48 pm #

    This is great to hear Turner :) Glad to see there can be SOME good in the world, with a bit of persistence and faith. Keep on doing what you do!

  32. Runaway Jane June 26, 2013 at 10:06 pm #

    Yay Turner! Glad things got sorted out in the end and that Adecco finally did the right thing.

  33. Alana - Paper Planes June 26, 2013 at 10:25 pm #

    Elephants – FTW!

  34. TammyOnTheMove June 26, 2013 at 10:27 pm #

    Hurrah! This is great news Turner! You see, bad guys don’t always win!

  35. Jennifer Avventura June 26, 2013 at 10:37 pm #

    Well done! More power to the little people!! :)

  36. Brenna June 26, 2013 at 10:50 pm #

    While I’m sorry that any of this happened to you in the first place, I’m so glad that it had such a positive outcome. I thought you handled the entire situation with aplomb, and it was awesome to see the blogging community rally together to help. Really great news, well done.

  37. Brendon @ NerdTravels June 26, 2013 at 11:00 pm #

    Congrats Turner. Glad to hear that everything has worked out for you and the elephants and the participants of the contest. I’m glad Adecco did the right thing. Wishing you all the best for the future and looking forward to following what comes next in your crazy adventures :D

  38. Tyrhone June 26, 2013 at 11:30 pm #

    Strange how much money and publicity you made out of this situation, but you were doing it for the cause. Right?

  39. Andy June 26, 2013 at 11:59 pm #

    Awesome man, glad things worked out. Now get back to working around the world in 80 jobs.

  40. Elizabeth June 27, 2013 at 12:05 am #

    That’s a great result. Congrats! :-)

  41. Bell | Wanderlust Marriage June 27, 2013 at 12:12 am #

    Congratulations! I’m really so happy this was resolved without some nasty court case and that you have your brand back :) Yay to the power of the internet!

  42. Phoebe (Short Road To Happy) June 27, 2013 at 12:53 am #

    Congratulations! It is really an uplifting story about how we travel bloggers can make a difference. Good on you for standing up and feeding off the energy of the community. This is such a great story!

  43. Sebastian @ June 27, 2013 at 1:33 am #

    That’s fantastic mate. Congrats and happy that the stress is over. You deserve some time off, I can only imagine how stressful this must have been!

  44. Adam Pervez | June 27, 2013 at 2:16 am #

    I’m so happy this has been resolved and that you created a positive (helping the elephants) in such a difficult situation. Thanks for setting a precedent – that gigantic companies can’t push us around.

  45. Jannes June 27, 2013 at 3:30 am #

    Great news!

    three hoorays from me and the band. We never knew this was how things were when we first agreed to let adecco use our song in their campaign. Nor did I know of the situation when I agreed to star in the campaign movie. I and we are very glad you had the recognition you wanted, and made such an inspiring gesture by donating your compensation to a good cause.

    a tip of the hat to you sir,

    The Herfsts (and Jannes)

  46. Lois June 27, 2013 at 4:17 am #

    Wtg Turner and to everyone who helped make it right! Time to celebrate!

  47. Jonny Blair June 27, 2013 at 4:46 am #

    Congrats Turner. Glad to hear your news! Keep on blogging and working round the world in 80 Jobs! Jonny

  48. Christine June 27, 2013 at 5:03 am #

    Congrats! That’s awesome news for you–and the elephants!

  49. Caz Makepeace June 27, 2013 at 5:10 am #

    I’m absolutely thrilled. Way to go!

  50. Alyssa June 27, 2013 at 5:17 am #

    This is great news, I’m glad everything went your way. Good work on keeping your cool and holding Adecco accountable!

    Yours in Travel,


  51. santafetraveler June 27, 2013 at 7:05 am #

    Congrats! I hope you take some of that money and trademark Around the World… It’s worth it!

  52. Susan @ Travel Junkette June 27, 2013 at 7:08 am #

    YAY! So happy that this was made right. Keep rocking, Turner!

  53. Cat Alford (@BudgetBlonde) June 27, 2013 at 7:12 am #

    This is the best possible outcome. I’m thrilled for you Turner and feeling even more appreciative of our awesome community. Blogging is the best business to be in because of the people. I truly believe that.

  54. Annie of TravelShus June 27, 2013 at 7:26 am #


  55. Rambow from Romancing The Planet June 27, 2013 at 7:56 am #

    You deserve this Turner. Congratulations. So happy that some money is going towards saving elephants.

  56. Dariece @GoatsOnTheRoad June 27, 2013 at 8:43 am #

    Whoo Hooo!!

    You must be so relieved. I’m very happy that everything ended up working out. You can finally breath a sigh of relief.

    I too am very proud to be a part of the travel community, we truly are a great group of people :)


  57. Colton @ The Man Journal June 27, 2013 at 8:51 am #

    Congrats! That is amazing news. I’m so glad elephants will be helped despite all of this!

  58. Olga @The EuropeanMama June 27, 2013 at 9:49 am #

    Awesome, Turner! I am so happy for you!This is brilliant news and I am so happy to see bloggers step up and help a man in need. This. Is. Brilliant and keep up your great blog.

  59. Rob June 27, 2013 at 12:01 pm #

    Ya man!!!

  60. ellegentsia June 27, 2013 at 12:40 pm #

    Congratulations, Turner.

    I read all the relevant posts today, the first time I’ve heard of you. You argue well, from a great place, and I love that you positioned a solution to Adecco as opposed to starting a fight.

    Well done!

  61. Bobbi Lee Hitchon June 27, 2013 at 1:00 pm #

    Great to hear this story has a happy ending. I really like the way you handled it. Settling things without lawyers. It’s awesome that something really good came out of it to…money to a fantastic organization. I as really in awe of how the entire travel community pulled together for this one.

  62. Stephen June 27, 2013 at 1:17 pm #

    Fuck yeah buddy, well deserved and congrats!

  63. Carol June 27, 2013 at 1:41 pm #

    Great news! A win for all of us for sure. So happy that Save Elephant Foundation is getting funds from this too – it’s such a great cause. United voices do cause change! Glad to have been one of those voices.

  64. Dani Blanchette June 27, 2013 at 1:42 pm #

    CONGRATS TURNER! Im so happy you got your terms INCLUDING the money for Save Elephants Foundation! This is such a great outcome!

  65. Bryony June 27, 2013 at 7:28 pm #

    Just read your letter – articulate, polite but direct and laid bare about exactly what matters to you (and anyone with compassion, heart, passion and morals) – well done dude. Ill certainly be following your blogs and reading the historic posts. This is something close to my heart that I hope to do. The positive outcome is you’ll probably gain a shed load more followers as a result of someone trying to nab your identity and idea. I’m a firm believer there’s always positives to be in negatives. Hope it all works out

  66. Well done – massive result a really, really pleased for you! Hopefully you can get some sleep now!

  67. janet June 28, 2013 at 1:37 am #

    great ending and I admire your resolve NOT to go to court!! Legal stuff seems like a headache and negative experience, probably for both parties involved.. so I liked how you were able to negotiate with them outside of ‘the system’… which is also very grassroots and bootstrap, DIY like the blogger/digital entrepreneur journey… so awesome for sticking to your roots! You’re definitely an inspiration and so happy for the outcome!!

  68. Roberto June 28, 2013 at 12:21 pm #

    Well done, enjoy your efforts !!! Happy elephant dreams!

  69. Patricia June 28, 2013 at 3:54 pm #

    When Stephen Oddo of Walks of Italy told me this happened to you I was so shocked and disgusted but I am so happy that you stood your ground. Good for you! And yay to the elephants! I am from Thailand so they are also near and dear to my heart. Peace and love to you and your travels, Turner.

  70. Robert Longley June 28, 2013 at 4:51 pm #

    glad to see you had a happy ending. Keep traveling.

  71. Michael McColl June 28, 2013 at 6:03 pm #

    Congrats Turner! You got it resolved before my Huffington Post Travel piece on Adecco’s inexcusable actions even got editorial approval. I’m updating the piece now, hopefully it will make it onto the live site eventually.

    Meanwhile, awesome that you got Adecco to donate to . They are a great cause, and need the funds to buy more land, so they can rescue more elephants.

    Can’t wait to see what is next for you.

  72. Cat of Sunshine and Siestas June 29, 2013 at 11:11 am #

    Well done. Here’s to proving the naysayers wrong!

  73. Rachel DeAlto June 29, 2013 at 12:43 pm #

    Congrats on a peaceful resolution! Our voices matter, and I hope this can serve an example for how to do it “the right way”. Your frustrations were justified, your course of action respectable, and the outcome is awesome. Best of luck on your future travels!

  74. Christine |GRRRL TRAVELER June 29, 2013 at 6:32 pm #

    It was a good rally! Can’t tell you how upsetting it was to hear and follow your news, and then a relief to know its turned out well.

    It’s also renewed my inspiration about our travel blogging community and the power of voice that shapes us. Way to go Turner! Thanks for that near heart attack news and then belief things can be resolved.

  75. John July 3, 2013 at 1:06 am #


  76. Aleah | July 6, 2013 at 10:54 am #

    Congrats, Turner! I’m so happy everything turned out well!

  77. The World or Bust July 7, 2013 at 5:08 am #

    sick! congrats

  78. Cecille Espino July 19, 2013 at 12:17 am #

    Thank you for making this happen. The $50,000 donation to the foundation will really help in buying more land for these beautiful creatures. I am set to volunteer in October. Thank you for creating awareness about the foundation as well. Wish you more success in your next jobs!

  79. The Traveling Fool July 23, 2013 at 7:37 pm #

    Great news Turner. I know you are glad to get this mess behind you.
    The Traveling Fool recently posted…Fresh off the BoatMy Profile


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